I needed some confirmation on some supplementation choices I’d made and what I figured their intended results would be.
Will had a 600-some-odd-page book with just that info inside.
His science confirmed what my anecdotal evidence and gut were telling me was true.
This then led me to a membership site he has and later, his blog came to life.
Throughout it all, I remained impressed and ever more amazed at his stance, assuredness, and depth of knowledge. I was hooked and have been for years.
Will’s a trainer, a writer, and a researcher. He routinely takes on the supplement industry, exposing the majority of it for what it is; a massive scam.
He also shares the science behind any claim he makes to a staggering depth. His opinions are not made of light stuff.
What he’s done to build his reputation on The Brink Zone and how he’s built his business has impacted me and might be helpful to you:
- Be physically strong in order to remain mentally strong
- Have a solid opinion but be able to back it with reputable data
- Don’t believe most marketing
- Be authentic!
- Focus on the goal – never lose sight of it
If your body is weak, unhealthy, and polluted, your mind will be too
Has to be. The mind is just another piece of the body. As you build your business and online presence, you’ll maybe find yourself getting away from taking care of your physical health. I’ve done it more times than I can count. I’m doing it as I write this.
I feel it is often unavoidable.
The mission can be so intense and so large that it must take front stage priority.
But keep this type of activity to a minimum. Get active, somehow, in whatever way you find most enjoyable.
Eat better too. Snacking and jamming on coffee for too many weeks in a row will destroy your ability to continue thinking clear.
I am at about my max right now and I happen to LOVE being in the gym. I will be returning shortly. Maybe I’ll see you there?
As you make your points online, it’s good to stir up controversy but it’s best to have proof of what you speak.
Make noise. Be polarized. Force people to come to know you and then qualify themselves as to whether or not the two of you resonate and should be working together or not. But don’t lie.
Don’t be a blowhard and use all bluster with no substance
Have data, articles, and testimonials to back what you say, wherever and whenever possible.
And be authentic. Make your points strongly. Own your opinions and be willing to back them in an argument.
Don’t just piggyback off of someone else’ work and ideas. Employ their material but share it in your style. Be YOU!
If a more established entity than yourself has already proven what you say then it’s OK use their data to make your claim. But do so in an ethical manner.
Most marketing is done in a way to get you to buy, not actually solve your problem. Be aware of that.
This ties another point:
Research the thing you’re about to buy or commit to before you take the plunge
Be smart about how you invest your money, time, and trust.
Even with my work.
Especially with my work!
I’d rather you be working with me based upon your exhaustive research into my background and story.
It prequalifies you as a better fit and we’ll do great things together thanks to your fact checking efforts.
Bodybuilding, strength training, becoming a fitness model, or just trying to improve your looks and health takes an incredible amount of fortitude and sacrifice.
For many, it can be a hurdle that they cannot leap or at least not for as long as will be required of them.
The thing that makes you get going or keep going is the prize. Your “why.”
Never forget your goals
Write them down on Post-Its and plaster them everywhere your eyeballs routinely focus. Journal about your goals.
Tell those whom you trust most, in order to develop personal accountability. NEVER forget why you started in the first place.
This automatically means you’ll have to pick a very large goal, something larger than yourself. Mine is my family and right behind it is my legacy.
I will not let my family down and I will build an incredible living legacy that makes them proud of me and satisfies the thing in me that makes me tick.
What makes you tick? Find out and write it down.