Knowing when you’re ready to take a leap forward in any area of platform creation is a daunting fear to face.
“Getting ready to get ready” describes a vast amount of the work done behind the scenes to bring Outsiders Journey to you.
It’s not a bad thing, until it’s gone on so long that you realize nothing is actually happening. No growth.
This is something I’ve been aware of throughout the entire build.
And it’s something that I don’t think will ever go away. It’s just part of the overall evolutionary process of Frankenstein-ing one’s way to the top.
But getting ready has to switch to actually running at some point. So I turned something on.
Yesterday, I bared my ass with high hopes
I went live with my Facebook ads program.
I almost know what the fuck I am doing with it.
I know enough to be clear that it’s a rough version. 1.0 kind of stuff. But I couldn’t wait any longer.
Years ago, it was made clear to me that the only way to truly scale up was to buy ads.
Put some skin in the game regarding lead generation.
SEO and Content Creation are all swell and good – and necessary – but alone, neither will bring the eyeballs my way. Not at the level I play.
For bigger entities, creating enough content and honing a site’s SEO is simply a matter of paying the right person to do so.
The rest of us have to go another way
SEO is an incredibly complex beast to tame, even with awesome tools and systems at your disposal.
Someone like me is only just able to comprehend it all and properly utilize a small portion of it. This equates to a waste of time more than anything.
And to have Google send you people due to all the content you have, means to have a volume of content only a team working full time can produce.
I regularly create content and I have tweaked my SEO here and there. But I largely quit trying to “work the system” using those methods. I switched to paying for ads.
And like I said, this just started yesterday.
And like I said, I sort of almost know what the fuck I’m doing…which means it’s a piss poor presentation, thus far.
But the key is: I began!
Now I study the feedback that the system provides as the world interacts with my ads, and make adjustments as necessary. Learn, repair, grow.
You’re going to run into the same issue and with various pieces of your platform creation. It will definitley slow you down and cause suffering. But you must persevere.
If you’d like to massively speed that up, as well as learn how to respond to the suffering in a more healthy fashion, I suggest you learn more about this guy.
This Week’s Podcast Episode(s)
EPI-21: Confusion, Clarity, Expansion (22:19)
The photographer of this post’s featured photo: Braden Collum