Think about your own travels around the Net. You tend to click on images more than anything right?
Or, if you’re being honest, they at least draw your eye into an area of a page and you end up clicking on something near that image.
This is one of the ways the mind works. We like pictures.
Our brains think in pictures.
Whenever you’re trying to convey a thought or idea to someone, you see it represented by some sort of image in your head, then you find the words.
OK. So we now know that images are important for conveying a message.
Then it must be also clear to you that you need to get good at manipulating said images.
You can get pretty far down the road just by finding images in a some database or another, whether paid or not. But you’ll soon come to find that they need something more done to them to make them really hum.
You’re going to need to either:
- Adjust their size
- Change their color or other characteristics
- Add text and other imagery on top of your images (think ‘memes’)
- Or even grab a piece of an image to then do Lord knows what with from there
Ok. I was being a bit facetious on that last item, but it’s still true.
Then there’s Mother Google to think of.
For SEO purposes, if everyone has access to the same images as you, you need to alter your copy in a way that makes it unique, so Google will place your image higher in the rankings than your competitors.
Now, if you have no money at the moment, then use Pixlr, as I did for years while building up my marketing funds.
But as soon as you can, switch to PicMonkey.
What you’ll find, especially if you start with a tool like Pixlr, is that it’s much easier to use. You can learn to do pretty fantastic editing pretty damn quick with PicMonkey.
I’ve been using them heavily for the past few months now and I’m excited about how much my skills are increasing inside their system.
And I’ve really only scratched the surface with them. I know enough to be impressed with the stuff I’ve found but haven’t implemented yet.
So, until you have staff (or if you just really dig imagery) put PicMonkey in play.