Jay Abraham caused me to step up my game like none before him ever had.
His knowledge and wisdom changed the way I looked at life forever
So much so, that it became a problem. See, once you know better, about anything, your conscience will not allow you to operate in ignorance of that knowing.
However you’ve operated up to that point, is no longer enough to bring you what you now know is possible for you.
But the knowing, in and of itself, is not enough to bring you that better life. Even with access to wisdom that is better than yours, there is still a learning curve attached.
You can become academically aware of some fact but until it becomes an experiential event in your life, it remains an itch that needs to be scratched. It won’t leave you alone until you’ve turned its theoretical implications into solid fact.
Jay’s info is not for everyone
I think by reading his website, you’ll prequalify yourself without ever reaching out to him. You’ll know whether or not his words are for you. But you need to go have a look. Some of you may need his help but are unaware of that fact.
I guess what I’m trying to do here is offer help but steeling you for the reality of working with Jay. He does not play. His information and his style of delivery are incredible but potentially overwhelming.
Jay’s number one concern is making sure you are squeezing every single last ounce of value from your resources and your person.
He’ll help you see what you have in hand that you’re overlooking that may raise your profits or performance. He does so by helping you survey both your property and your mind.
If you can handle looking in the mirror and being open to change, all for the purpose of expanding your empire, then do not hesitate to work with Jay.
Here are some of the key lessons that Jay taught me that impacted me the most:
- Look at everything as an opportunity, because it is
- Look at everything differently than those around you in order to see these hidden opportunities that surround us
- Be the best at whatever you do, the leader of your niche
- Over deliver
- Delegate authority
- Accept the fact that you can and should be more of a force than you are now
Once you get your head wrapped around that first item on the list, you will enter a time of excitement and great frustration. Both are good.
There are opportunities everywhere and you need to be in tune with seeing them
Unused or underutilized resources exist around every corner. One company’s garbage is another’s gold. One guy’s nuisance is another guy’s solution.
You’ll discover you have a new problem in deciding which opportunity to focus on first and who amongst your network can help you the best or gain the most from learning what you’ve just discovered.
As far as problems go, there are worse ones to have. 😉
Think of the lumber mills. In the past, when they were done processing trees into boards, they were left with wood chips and sawdust. These used to be burned or buried. They were nothing but a nuisance and a loss for the mill owner.
At some point in time, people figured out how to make them into mulch, fertilizer, fiberboard, fuel pellets, and even charcoal for your grill.
Entire industries were born from this massive repurposing of what used to be seen as waste.
Another lumber mill story: A mill owner figured out a way to dry boards better and cheaper than any other mill in the land. This made his bottom line fatter than a comparably sized competitor’s sheet.
But as far as the owner could see, it was something he could only profit from right there at his house.
He came to Jay to see if there was a way to scale up his profits but he was only asking from the viewpoint of selling more lumber. He was focused on the thing he’d always focused on.
Jay showed this man that he was viewing this problem from the wrong angle.
There definitely was a geographical limit to being able to sell lumber profitably. But there was NO LIMIT to teaching other mill owners how to dry wood as well as he did!
So, the man went on to license his wood drying system to all his competition and made millions that he would have missed had he remained focused on simply selling more wood. Talk about looking differently at the problem!
Jay stresses preeminence
Mr. Webster tells us that preeminence means:
To be outstanding; to have paramount rank, dignity, or importance.
And why not? Competition is tough.
The only way to beat them is to be so good at what you do that no one would even consider hiring or buying from anyone else in that niche. For them to do so (in their minds) would be foolish.
Thinking like this and acting upon it are things that may give you pause. But you have no choice.
You do not want to be a commodity. Ever
You do not want to be one more out of a pile of similar offerings. You want to stand out in some fashion.
This can be due to your story, the quality of your work, the savings you offer, the speed with which you fulfill, the personal touch that your competitors lack, your location or some other singularity.
But this difference of yours is what’s going to feed your family and/or support the goals in your life that you so desperately wish to achieve.
Be sure to give people more than they expect.
Too many marketers hold back their best material until a credit card is put into play.
By giving out your best material, you’re showing people that you’re legit, you’re special, and that you can truly help them with their problem. Then you address working with them on a more personal level.
By allowing everyone to see your cards, you’ll have made it clear why they should work with you and they’ll prequalify themselves for taking that next step.
If they don’t like what they see you’ll never know. You’ll only hear from people you’d really like to work with anyway. It’s a win-win!
As soon as possible, you’ll want to employ the “Tom Sawyer” style of doing business
In order to scale your efforts upward, as well as your bottom line, you’ll need to stay in the Captain’s Chair. Anything that anyone else can do, have them do it for a slice of the take.
You arrange the deal, they do the work. You’re not getting the fullest amount you would have had you done the work but you’re getting paid to essentially do almost nothing.
The other guy does the work and gets paid for a job he would have never had, had you not presented it to him. And usually in these circumstances, you can afford to pay a bit better than an employer in a similar situation.
This same system works with joint venture partners and Jay covers that extensively in his material.
Finally, you should be making the most of all you do, at all times
This is where legacy building comes into play.
It is your RESPONSIBILITY to be the best you can be at all times!
Life is short. Once you’ve reached a certain age, you’ve got to ask more of yourself.
We can always do more, give more, and be more. Our capacity for performing in such a manner is limitless. It’s all a matter of drive, scale, and leverage.
But more importantly, there’s the building of your legacy in the context of the needs of the world.
You really can do great work and not become a martyr while doing so.
That potential problem and the one of potentially working yourself to death are what need to be avoided as you attempt to become the greatest version of yourself that you’ve ever been.
The world specifically needs you
When you become the grandest expression of whatever it is that you are, you’ll help someone or a lot of someones in a way that only you can.
This will bring you multiple rewards in ways you cannot even predict right now. Do it for them because, believe me, someone is doing if for you right now.
Think about that.
How many times has someone’s help or information, whether you paid them or not, profoundly saved your ass or got you out of a jam or massively improved your life?
And they did it so well that you thanked whatever it is you hold sacred that you found them.
Now, how great would it be if someone felt that way about you?
But to be clear, your receiving of their praises might seem nice, or if you’re humble you’d rather never hear of such, but take a look at what their existence would have to mean about your efforts.
If someone, somewhere, felt this way about you you’d probably be experiencing the levels of success that you hope to find today.
It’s not the praise. It’s the significance of the praise
I want you to find that success. I want you to have the life that would result from doing such good works for others.
It’s not about being a saint or a martyr. You’re going to profit mightily from these efforts. But to achieve this, you’re going to have to become what you were always meant to be.
And your life is going to be something so full of joy and gratitude that you’ll appreciate every single breath.
That’s gotta feel awesome, right?