The only way you’re going to ever be heard, much less respected, is to become the leader of your niche.
It’s the only way to overcome your competition and the only way to make people aware that you exist.
People are hit with many thousands of marketing messages each day
Their minds, our minds, have developed filters to tune out all this clutter, so that we can still function in our day.
The bulk of these messages, including your own, are invisible to folks as they cruise the Net. As it should be or we’d all go insane from the information overload.
In the Marines we were taught to be ready to lead at any given moment. Just by rank, you were already in charge of someone. In day to day life, this didn’t mean so much at the lower levels. At least not in my specialty, which was a combination of construction work, mechanical repair, and heavy duty electrical repair.
But when a big move would take place and a bunch of our gear would need to be rearranged, shipped out, or reconfigured to accept new pieces, the chain of command took on a rigid seriousness. More so when we went to the Gulf War in ’90.
My job encompassed many square acres of intense focus, coupled with sometimes miles worth of actual project scope. Planes, ships, trucks, huge rolling stock, and often hundreds of people were involved in a complex orchestra that had to be tightly controlled in order to not melt down into total chaos and gridlock.
The better we did our job, the quicker we’d be finished and the less scrutiny we’d receive from higher ups. This required that each man knew not only his part in the play, but also the parts of those under him and directly above him. This level of awareness kept bottlenecks from happening or provided quick options for handling emergencies when they cropped up.
By being in charge of our own piece of the puzzle, we never experienced any unnecessary reprimands and didn’t have to suffer any more than what was minimal.
Our job was incredibly physical and often incredibly painful
The better we were at directing those below us and interfacing with those above us, to include envisioning what could go wrong and avoiding it before it even happened, the less we hurt.
If we got isolated from the chain, we were equipped to make our own judgment calls, sometimes with very far reaching consequences. We did well but the gravity of our responsibility was always uppermost in our minds.
When you make a call that could result in a brutal day lasting an extra 12 hours, while still waiting for the administrative punishment yet to be meted out, you are keenly aware of your moment of “being in charge” as you make that decision.
We welcomed it and were willing to stand by whatever came of our decisions, down to the lowest ranking man.
You need to adopt this same attitude as you move forward on your goals
You need to develop this same rock solid attitude of accepting the responsibility of leadership for your own company or project if you want it to succeed. By rising to this leadership challenge, you’ll get much more accomplished, much faster.
And it’s a sweeter ride when you take ownership. Even when it goes wrong. Which it often will. But if you rise up to the challenge of accepting the bad with the good, I’ll do everything I can to keeping your crashes to a minimum.
The photographer of this post’s featured photo: Frida Bredesen