Glenn Dietzel was my first big time mentor when I began all of this online activity.
His company helped me to write my first book and to develop a business around it.
Working with him changed my life
And that’s an incredible understatement.
I still remember the day I dropped that check in the mail, over five years ago. My hand was shaking. I was gambling my last money in a game I could not afford to lose.
I mean it. Should this have failed, it would have left me incredibly vulnerable and my life would have been a disaster.
It turned out to be the smartest thing I’d done in a very long time
Glenn is a Type-A personality. He pulls no punches. He’s deadly serious about success. I enjoyed his style.
He’s also a former Principal and I learned a lot from him and his team members across the next few years. I still do.
And I have a debt with him that is bound in honor.
Glenn worked with me when I was quite a bit less confident and clear about my direction than I am today.
Hell, I wasn’t even the same person that I am now.
I share what he taught me as a small token of respect for trusting me as he has. It’s also to acknowledge the biggest ways in which he helped me. Have a look:
- Act! Now! Big!
- You don’t have to get it perfect, you just have to get it going
- Maximizing your potential means more than you even realize and is easier to attain than you might think
- Authors are perceived as the experts in their fields, all things being equal
- You must become the perceived expert in your field:
- The crowds almost blindly believe the words of an expert
- When given the choice, they’ll automatically pick the perceived expert to help them
- Man or woman, there comes a time when you must COWBOY UP!
- Don’t be a commodity, be the highest value and be on top
- We live in the Recommendation Age, not the Information Age
Play big or go home
Glenn teaches to not play in the minor leagues.
Now, I realize that this simply doesn’t work for some of you. You have no intention of setting the world on fire.
It either doesn’t match your goals or the thought of even trying is too big, too overwhelming.
That’s cool. I am here to help you no matter what size your goals are.
But some of you need to hear this and need to know you should be going for the gold.
If you haven’t learned this already or had a chance to be exposed to it, you’ll find that you’ll work just as hard and just as long for tiny returns, as you would for big returns. So, why not play big?
You’re working hard either way
Tell me that’s not a relief to discover. It’s really that simple.
If you’re anything like me, you’re going to give this project of yours all that you’ve got to give.
So why settle for a lesser reward if the work’s the same? If you believe in yourself, you’ll get that big reward. I’ll help you with the strategy.
The way to get there is to start
One of the biggest mistakes people make is waiting until all their ducks are in a row and everything is perfect, before they throw the switch and let the world know they’re ready for business.
You’ll already be dead for any number of reasons. Just start.
By getting yourself in motion, you’ll have something to test. If you wait until everything is perfect before you launch and the launch underperforms, you’ll have wasted all that time and energy.
Just start. Interact with the public and get a read on what they want. Make alterations on the fly and improve as you move along.
I do that now, here with you. I tell you something, you respond in one way or another and I make any necessary changes that allow me to stay true to my mission while better serving you.
This next tactic isn’t absolutely necessary for business growth.
If you have a book, and everything you offer is equal to a competitor, you’re going to be a bit more shiny to your target audience than the businessperson who has no book.
You’re going to have expert status.
People who write books are perceived as the experts in their field
This leads to a couple of psychology truths that Glenn shares.
- People blindly believe the words of an expert
- In a crowded marketplace people will choose the perceived expert over all other competition
Part of the reason why this works now, probably more than ever before in the history of man, is due to the glut of info we all receive in a day.
Don’t quote me on this next figure but I’ve read that the average person gets hit with more bits of info in one day than a person living 100 years ago received in a lifetime!
We now live in the Recommendation Age and no longer the Information Age
Thanks to technology we now have more information available to us at our fingertips, literally, than ever before. What does that get us?
Overwhelm. There’s too damn much information!
People are halted in the tracks by Analysis Paralysis.
Deer in the headlights. They have no idea how to get anything done because there are too many choices on how to do it.
People now look for someone to recommend to them what to do next
Recommend a way forward. Recommend a proper course of action. Recommend the easiest or simplest way to use all this information.
The world wants to hear what you, the expert, make of all the info in your niche. They want to hear how you’re going to help them based on your experiences – what life has taught you about these things.
How to avoid the pitfalls you’ve already survived. How to save the money you’ve already wasted. How to save the time you’ll never get back trying to do what you’re now going to train them to do.
It’s what I’m going to do with you inside other parts of this site. Don’t worry.
But no matter where you are in all of this and what the size of your goals are, there comes a time when we gotta cowboy up!
Take the bull by the horns, if you prefer.
Just get your ass in gear and start doing something!
If you’re already doing something, maybe now is the time to start doing it bigger!
If it’s not working so well, maybe now is the time to let go of old notions and start doing it better!
If you’re not the best, why not? Why let some other company take what ought to be yours? Why not decide today is the day you’re going to go big?
Seriously. Why not?
I think you get the point.