I’ve written a handful of books but so far, I only officially published one: “It Takes Guts To Be Me”
Right now, two more are in my site as pdfs. And counting my entire article base, I’ve written about five books that match the size of my published book.
Credibility, man…not sales
It helps to get officially published. People listen a little more closely to a published author.
I’ve done OK by industry standards as far as book sales. But, unless you’re a best seller, you’re not going to pay many bills off the back of those sales.
As of this date, I’ve sold a few hundred. Maybe four hundred. But that’s across 6 or 7 years, so…no Bentley.
But Bentley money was never the plan.
I was told, when I went to work with my consultant team at the time, that book sales would just be gravy.
We’d be using the book as a tool in a few different ways to support the larger business goals.
Books are the world’s best business cards
As they put it to me:
If two people with the same information speak to a group and at the end, one offers his business card for future consideration and the other offers the group a copy of her book, which person is the group going to take more seriously? Who’s going to be more respected?
I have given away almost as many books as I’ve sold, because of this and other relationship building reasons.
It doesn’t even matter if they never read it, which is often the case anyhow. Or they never finish it.
The fact that your work exists in this fashion, changes people’s perception of you to some degree. And it’s a favorable change.
Your book, DVD, or CD is also just another version of a platform
Done well, and a certain way, you can get the same kind of mileage out of a book, or other published work, as you would a website like mine.
The strategies, tactics and activities would change quite a bit. But they’d be no less powerful.
You don’t technically even need a site of your own
As long as your work is on Amazon, Barnes and Noble, or any other major content selling online distributorship, you have a way for the world to easily find it.
They all have bio pages to share more of yourself with visitors and they all have other marketing options to offer.
And back in the day, that’s where I was. No site and a book about to come out. So I searched Amazon and found my publishing answer.
Back when I was getting published, CreateSpace was called something else, was just another department inside Amazon, and didn’t offer as many or as inexpensive options as they do now.
They didn’t offer some of the assistance and free tools they do now either.
They’ve evolved and it’s all to your benefit. So, there’s that.
But the people are what sold me on them
You’ve seen my book and know my story, if you’ve made it this far into my site.
I really did beat bipolar and regain my sanity. But at the time I was getting published, there were a couple residual effects still lingering about, as I continued firming up my health.
Nothing major but one of them was a still easy to ignite manic edge.
I wasn’t uncontrollably manic. But I had more energy at all times than the average bear.
I had just enough money to cover the cheapest service CreateSpace offered but it left me with the lion’s share of the work.
And much of the work was of a type I’d never attempted before.
To say I was as equally stressed out as I was excited doesn’t quite do the situation justice.
But I was always handled with grace and a strong attitude of service
It made my life a lot easier. And my rep went to great lengths to explain everything fully, while enduring many of my out loud,
extreme daydreaming mission planning brainstorms. I give her credit for enduring all I threw at her.
These days, the whole process is now easier than when I did it. But if this is all new to you, some level of high stress may still be present.
In light of that, I love recommending people use CreateSpace.
In all I share and all I do to make my show go, I find that it always comes down to people
It’s the the people portion of an service or system can make or break it for me.
And that’s all any of this really is. People helping people.
Let CreateSpace help you get published.