People are busy. You and your information are competing with everything else that either matters to them, or gets shoved in their faces in a day.
Look at your life. I’m awful glad you’re here with me now, but what did I have to compete with in your life to get you to hang out with me?
You’ll need to answer that same question as you start getting your message out to the world too.
The best way to keep your group’s attention is to regularly say “hi!”
As you grow, you’re going to head in new directions and you’ll have different things to share with different sets of people.
Or you’ll have people at different levels of interaction inside your membership site. And they don’t need or want to hear some of the things you have to say to the rest of the group.
Or you may have offers for specific people within your list.
At the very least, you want an automatic “thanks for signing up” letter to go out to all the new signups as they happen.
You can wing all of this, for awhile
You can do all of this by hand, with word docs or logbooks and datasheets and hand typing emails. And – honestly – limited funds might make it necessary in the beginning.
But, hopefully, you’ll start doing so well with what I’m sharing that the sheer volume of work will become too large to continue doing it that way.
You’re going to have to professionalize your methods of reaching out and tracking it all
This can go a bunch of ways from here. At this point in my journey, I just have the welcome note and all else is written as I go. But Constant Contact manages the list you’re on and is the only way the messaging system for my site can work.
But, if you wanted it, an autoresponder can give you the ability to preload multiple messages and drip feed them over time to any one of multiple lists you have inside its system.
And what you share inside the actual email is wide open too: Videos, audios, downloads, outbound links, coupons, and on and on.
Regardless of why you use it, an autoresponder takes work off your plate
That’s going to matter. Every business or entity that has a following, eventually reaches a point where the old way cannot be maintained. Your thing will fold under its own weight.
The only way to avoid that is to scale up or leverage up
Add more clones to increase manpower (whether it’s people or digital tools) or find a way to make each unit of work deliver a bigger payoff.
A system like Constant Contact can give you both. And you get to try it free for a month.
I’ve used them for multiple websites, both mine and clients. All involved were very satisfied.